Thursday, December 5, 2013

Maxx MX100 Leader phone with 4400mAh battery launched at Rs 1,932

Maxx Mobile has launched it new phone for MX100 Leader which is priced at Rs 1,932 at Telecom Exhibition 2013 in New Delhi.Company has launched this phone mainly to penetrate the rural India. Phone has 2 very impressive features, first one is its powerful battery of 4400 mAh and second one is it LED torch, Company claim that battery can give backup of around 3-4 days depending on the usage of the users.Company also claims that the battery can also be used as a power bank to charge other phones.

Maxx MX100 Leader also has Bluetooth, digital camera (not revealed yet), MP3/MP4 player and FM Radio. Its a dual-SIM phone and offers GPRS connectivity option too. Company has not revealed the inbuilt storage, but told that memory can be extended till 16GB using micro sd Phone's exterior can protect the phone from dust and water to a certain extent.

Key features of Maxx MX100 Leader are listed down.

  • Battery : 4400mAh capacity, 
  • Sim : Dual-SIM (GSM+GSM)
  • Digital camera
  • GPRS, Bluetooth,
  • Up to 16GB of expandable storage

Speaking on the occasion, Ajjay Agarwal, CMD and founder, Maxx Mobile said, "Mobile phones have become the most ubiquitous mode of communication today and have spread to almost every nook and corner of the country. However, most of the phones currently don't meet the unique requirements of the semi urban/ rural consumers, where electricity, dust etc. are key issues." "We believe this specially designed feature phone will introduce as many consumers to the mobile ecosystem as possible. Now, our consumers can possess a quality mobile with all the features which are essential for the demographics of the rural market, at a reasonable price," he said. Krishna Singh, COO, Maxx Mobile, who was also present at the event, commented, "As you all are aware the mobile ecosystem is rapidly expanding. The current mobile handset penetration in rural India is less than 40 per cent. We are aware of the great potential which lies in these markets. It is for this reason that we have paid special attention to the specific requirements of our consumers who hail from semi-urban and interior parts of India and tailor made the MX100 Leader."

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